The new, folding treadmill will be sold in China, with the UK set to follow suit, with a further six countries expected to follow the UK’s lead.
The machines have already seen a surge in popularity in China as people increasingly use them for exercise and the company hopes they will soon be made available to the rest of the world.
The company said in a statement that it was not yet clear whether the new machines would be made in the UK, where it has been the dominant supplier.
It said that, with no plans to move to other countries, the company would continue to invest heavily in China.
“We are focused on the development of our product in China and plan to launch our products in China in the near future,” the company said.
“The company has invested over $300m in China to support the local economy.”
In addition, we have invested heavily in the Chinese economy, with investments of $100m and $1.5bn over the past three years.
“The new folding machines will be priced at $999 each.
But the introduction of these new products could have implications for the existing treadmill machines, as the brand is already used in the homes of people who use them as part of their workout routine.
It comes after the Chinese government approved a nationwide ban on the sale of fitness equipment made from plastic in an attempt to reduce the consumption of plastic in household products.
The country’s Ministry of Environment and Resources said the ban, which was announced on Monday, would come into effect from September.
But it was also a sign that the government was willing to try to make use of the existing machine, with Chinese news agency Xinhua reporting that the ban could be lifted “within weeks”.
China is the world’s largest consumer of plastic waste and, while the government has been trying to reduce it, there is concern that it is also contributing to rising plastic waste.
The World Health Organisation has estimated that in 2020, the amount of plastic used in household goods could reach 6 trillion tonnes.